Saturday, 26 May 2012
Researchers in Exeter and Cambridge have reached the tentative conclusion that people whose economic decisions are affected by a sense of fairness may sweat more than those who let pure economic considerations overrule ethics.
The experiment involved subjects being given a series of offers on how to split £10 between two people.
Most people would accept a 50-50 split, but when offered the worse side of a 40-60 split, many declined, even though, under the rules of the game, it left them with nothing.
Readings of heart rate and sweating through their fingertips showed that the people who declined the latter offer, even though it was uneconomic to do so, were those who sweated the most.